Trend is the tool, insight is the edge.

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Trend is the tool, insight is the edge. *

BOLD trends, clear direction.

Forecasting that moves from inspiration to application

get your free turning trend into sellable products guide here:

Trend should feel like a creative tool, not a guessing game.

Here’s how I help brands turn seasonal trend into sellable product, without losing their identity in the process.

1. Translate the big picTure

I start with what’s happening globally across culture, design & behaviour and filter it into the trends that matter for your customer.

Women participating in a meeting or discussion at a table, with clothing racks in the background.

A person with long hair wearing a t-shirt and lace sleeve shirt, leaning on a table, looking at fabric swatches and color samples, with a laptop, glasses, and a takeaway coffee on the table.

2. Shape it to fit your brand

From colours & fabric to silhouette & story, everything is filtered through your brand values, audience & aesthetic, so the strategy & trends feel considered, not copy and paste.

3. SUPPORT YOU TO APPLY IT

Whether we’re doing a one-off forecast or working together across a season, I’ll give you the insight, tools, and creative prompts to actually apply trend confidently in your overarching range story-telling, range planning, colour strategy or sourcing needs.

Let’s shape what’s next, together.

My work goes beyond what’s ‘on trend’. Whether you need Strategy & forecasting, colour & fabric direction, storytelling or concept development; I help bring clarity to your creative process.

From early ideation to final campaign, it’s about connecting the dots between culture, product and brand so you show up in the market place with your own unique point of view.